Projects

About Afrika

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Having previously worked with the Made Tusk Charity, Bex’s philanthropic passions led her to Nairobi, Kenya, to learn about the Maasai tribe culture. It was from here that she spent two weeks collaborating withCrea Africa Ltd, and the tribe, to create a luxury collection of hand-crafted jewellery. Crea focuses on empowering local community members through work and provides beautiful, bespoke products as a result.

Bex’s love of colour and texture is perfectly influenced in the Afrika collection by the traditional attributes of the Maasai culture, and the rich Kenyan backdrop in which she worked. Many of the pieces are directly inspired by the tribe’s ceremonial accessories and all support local artisans live and develop their skills. The main challenge was to work with locals on skills very traditional to their culture, and then transcend these qualities to luxury, desirable pieces.

In present day we are used to being surrounded by counterfeit, soulless products – Bex Rox wants to change that. It can take up to two weeks to produce a single item for this collection, with every bead used made of glass, not plastic: perfect for cool, summer wearability. The Bex Rox Afrika Collection proves that you can be ethical and supportive of other cultures: without going into mass production, and without compromising on quality.

Strings of handmade brass Mali beads are threaded together to create the Mali Beaded Bracelet
Strings of handmade brass Mali beads are threaded together to create the Mali Beaded Bracelet

A local craftsman carefully carves the individual links of a Vintage Chain Necklace
A local craftsman carefully carves the individual links of a Vintage Chain Necklace

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Blue wax drips onto the palette, ready to form the magnetic clasp moulds
Blue wax drips onto the palette, ready to form the magnetic clasp moulds

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Bex decides on colour ways for the upcoming season
Bex decides on colour ways for the upcoming season

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Bex discusses manufacturing techniques with the local craftsmen
Bex discusses manufacturing techniques with the local craftsmen

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Bex looks over specifications for the new collection
Bex looks over specifications for the new collection

The magnetic clasps are hand-cast from recycled brass by the tribes and local artisans
The magnetic clasps are hand-cast from recycled brass by the tribes and local artisans

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The Mbugua & Small Horn Cuffs are handcrafted with care
The Mbugua & Small Horn Cuffs are handcrafted with care

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Each link of the chain is individually carved by hand and carefully joined together
Each link of the chain is individually carved by hand and carefully joined together

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