We have just returned from a tremendous 10 days in San Francisco shooting the very first BEX ROX campaign shoot. The ethos of the shoot had to represent the free spiritedness essence of the brand.
The younger generation aspire to be like it, our generation know it and the older generation feel nostalgic about it. This is ICONIC ROX forever permanent.
So with hot new face Alexis Hutt, freestyle photographer Marco Walker and Lady Gaga make up artists Katie Shaw we ventured up to Lake Tahoe.
We're not releasing any images as yet but here is a little snippet.
Alexis covered in Vaseline and confetti.
The Brigitte Collection necklace launching next week.