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Brix Rox Bex
- Next in our "insiders view from around the globe" is Brix from Start Boutique. The best edit in east London - where fashion meets rock n'roll.
Tell us more..
Brix Smith Start. I am a musician, I played guitar with legendary band The Fall from 1983 - 1995. I own START Boutiques in Shoreditch with my husband, Philip Start. I'm a buyer and a stylist and I present television shows, including Gok's Clothes Roadshow on Channel 4 and Promzillas on Sky Living. I regularly appear on This Morning and Sky Movies, covering the Oscars and the Golden Globes.
What is your favourite piece of BEX ROX this season and why?
The rainbow coloured friendship bracelets. They make me feel happy! They're simple, innocent, sweet yet seem to echo the joys of the universe.
How do you rock your BEX ROX?
My favorite thing is to combine different pieces of different widths, textures or colours into one unique standout creation. I call it Brix Rocks Bex!
What's your style tip?
Be creative, think colour and wear what physically feels good against your skin.
What do your customers love about BEX ROX?
Customers love the colours, brightness, price point and the fact that its slightly edgy. They really can wear it in their own way so it allows my customers to be creative with jewellery, which is not only a real pleasure but also a unique selling point.
What if any celebrities have bought BEX ROX
I don't usually discuss which celebrities shop at START, but I can say, because she's my friend, that I gave Melanie Blatt from All Saints a friendship bracelet for her birthday.
What 's playing in the shop right now?
Brian Jonestown Massacre Anemone
What's your summer holiday destination?
My first trip is next week to Austria to walk in the mountains. Next, my husband and I will be heading to a birthday party in the South of France. Then it's a trip to Venice with my family followed by a week's holiday in Umbria at my family home, San Pietro.
Start Boutique
42-44 Rivington Street
City of London, EC2A 3BN
020 7729 3334
Photo by Brand Photography www.brandphotography.com
Brix's favourite pieces- the Eivissa collection..
Love
Bex
