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  • An insiders view from around the Globe
  • An insiders view from around the Globe

  • After all the Easter and Royal excitement we want to keep the momentum going.

     BEX ROX has decided to get personal with our buyers, boutiques and department stores from around the globe.  Showcasing their style, tips and what Rox their world for the next month.

    To start off we have Daniela and Melanie from accessories store Lovers Lane in Zurich that snapped up BEX ROX recently before their big new shop launch featuring the best of International accessory designers such as Nicolas Kirkwood, Charlotte Olympia, Chloe, Stella, Rupert Sanderson and more..

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    Lovers Lane Boutique.

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    Daniela Karagi and Melanie Guenthadt

    What's your story?
    I'm actually a fashion designer myself. I took a year off and opened as a co owner and franchise Agent Provocateur in Zurich and Geneva.   After 3 years of successful cooperation with Agent Provocateur it was time for a change so I created Lovers Lane, at this time I meet my loverly partner Melanie, two years later we now have 2 shops and are looking for more ;-)

    What is your favourite piece of BEX ROX this season and why?
    The letter pendant.. i can wear my boyfriends name, also the neon bracelets--

    How do you rock your BEX ROX?
    BEX ROX rocks with me ;-)

    What's your style tip?
    Something new with something old.... jeans jeans jeans

    What do your customers love about BEX ROX?
    Customers love the authenticity of the design, its super fashion and super fresh.

    What if any celebrities have bought BEX ROX
    Unfortunately we don't have any celebrities in Zurich

    What's flying in the shop right now?
    We almost have sold all pieces of BEXROX at our shop and are looking forward receiving the new styles.

    What's your summer holiday destination?
    Brazil, me and my boyfriend just build a magic house in the jungle of little Amazons.

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    AlphaBex available to pre-order..

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    Bex xxx